United States Olympic and Paralympic Committee (USOPC) has announced plans to launch a Team USA Athlete Marketing Platform as a pilot in 2021.
The USOPC says the platform will be an innovative, athletes-first programme designed to expand, streamline and elevate marketing opportunities and earning potential for Olympic and Paralympic athletes.
Athletes will be able to opt-in to the platform, which will reportedly boost connections between athletes and the USOPC’s existing sponsors and licensees via an app.
It is claimed this will provide athletes with opportunities enhance their personal brand and expand the possibilities for branding collaborations that may otherwise be out of reach.
The platform is designed to be an addition to any existing endorsement deals, and expected to develop over time following athlete input.
The USOPC and Los Angeles 2028 will also use the platform to engage with athletes in social, branding and fundraising opportunities, as well as offer education and development opportunities.
Eligible athletes will be invited to participate as product testers of the new platform in 2021, with invitations expected to be sent in January.
Athletes would then have opportunities to earn incremental dollars during the…
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