Podcast #008: Gina Balarin
Episode Description
Actively managing your personal brand is critical if you want to make a significant impact in the areas of your life important to you. What you say and what you do influences how people perceive you, so take note that your personal branding will determine how successfully you’ll be able to make an impact in life.
Gina Balarin is a hugely successful and well-renowned keynote speaker and marketing expert. She is equally passionate about speaking as she is about marketing and will use her words, experiences, and services to inspire others to see their own potential.
She has spoken at events, panel discussions, on video and much more all around the world. She's a director of Verballistics, a specialist communication consultancy that helps software and services companies and their leaders speak right and present more effectively.
It hasn't always been an easy ride, though.
Relatively early in her career, she discovered that she doesn't see things the way most people do. She gets frustrated when the rules are illogical and things don't make sense. So she started her own company instead.
Now she's an entrepreneur, helping marketers around the world do marketing that they're proud of. She sits on a couple of boards, has a master's degree in management communications, is a Fellow of the CIM and the MCIM, and is a member of the PSA.
She has written a couple of books, including The Secret Army: Leadership, Marketing and the Power of People, and 200 poems to add to it.
Gina is a hugely successful TEDx speaker, having also featured on numerous television and radio program. With 20 years of leading marketing experience, Gina is a perfect choice for all manner of speaking events.
With an ability to speak honestly with a human touch, Gina is a revered speaker, often dubbed as a B2B marketing genius who can touch on all subjects. Mostly, she's just interested in helping people find ways to be prouder of who they are, what they do, and how they make a difference in the world.
TIMESTAMPS
00:00 - Intro
03:00 - Identity & Location As A Brand
07:40 - What Others Perceive of Gina
09:35 - The Importance Of Reputation
13:19 - How Gina’s Values & Beliefs Were Established
17:25 - Values Tested & Morality Intact
24:19 - The Impact Of Relevance
29:43 - Mentoring & Being Supported
34:16 - Directorship & Branding
38:01 - Final Thoughts & Conclusions