Podcast #007: Jaqui Lane

Episode Description

Actively managing your personal brand is critical if you want to make a significant impact in the areas of your life important to you. What you say and what you do influences how people perceive you, so take note that your personal branding will determine how successfully you’ll be able to make an impact in life.

Jaqui Lane is one of Australia's leading business historians, having researched and written books for the Commonwealth Bank, Westpac, EMCOR, Cleanaway, Woolworths, Patrick’s, Peter Lehmann Wines, and the Asia Center Foundation.

She has interviewed over 900 Australian business people, published over 400 business books, written 27 business history books, and authored over 200 articles.

Jaqui’s vision is to change the world, one book at a time. She does this by helping business people share their knowledge and insights through writing, publishing, and marketing their own quality business books.

There's nothing about the writing, editing, production, publishing, and selling of business books around the world that Jaqui doesn't know.

She understands how to take the idea of a business book and guide entrepreneurs, company directors, consultants, and professionals through the whole process of creating a business book that will increase their profile, build a long-lasting legacy, and propel their reputation and relevance.

Jaqui's passion for literacy is shared through her involvement in a number of charities, including being the founding chairman of The Footpath Library, a charity that provides books to homeless and needy people across Australia.

She is currently a role model for Book in Homes Australia, a charity established to provide new books to lower socio-economic and remote students throughout Australia.

Jaqui is originally from New Zealand and refers to herself as an Australasian. Growing up with three older brothers, she learned early, the skills needed to cut through, to be seen, and heard.

She has a master's degree in Russian Politics, is a keen hiker and scuba diver, and has just come back from the Flinders Ranges.

““I think that’s an important part of that reputation and relevance thing is that you need to be very clear about where you want to play because you can’t spread yourself too thinly””

— Jaqui Lane, Author & Founder of The Book Adviser