Podcast #006: Attila Brungs

 

Episode Description

Actively managing your personal brand is critical if you want to make a significant impact in the areas of your life important to you. What you say and what you do influences how people perceive you, so take note that your personal branding will determine how successfully you’ll be able to make an impact in life.

In January 2022, Professor Attila Brungs was appointed as University of New South Wales Sydney's incoming President and Vice-Chancellor. Attila Brungs was the former Vice-Chancellor and President of the University of Technology Sydney. He was appointed to the role in July 2014. Attila has been a researcher in both industry and academia with interests in the area of heterogeneous catalysts. 

Attila is an elected Fellow of the Royal Society of New South Wales and an elected Fellow of the Australian Academy of Technology and Engineering. As Vice-Chancellor of UTS, he was instrumental in the university's rise to Australia's position among the world's top young universities, including supporting the transformation of the UTS campus with the addition of the Dr Chau Chak Wing Building designed by Frank Gehry, the Faculty of Engineering and Information Technology Building, the Vicky Sara building, and the UTS central building through a $1.5 billion campus master plan. 

He believes the universities not only have a responsibility to prepare students for the jobs of the future but also to help create jobs for them to go to. Attila grew up in Sydney and is married to artist Kate Gradwell and shares two children together. He is a member of the Sydney Sabre and UTS Fencing Club.  

“Your words, your actions, and your values need to be perfectly aligned. But it’s not just as simple as making sure they’re aligned. If you want people to perceive all of their coherence, you’ve got to go to the next level of sophistication.”
— Professor Attila Brungs, President & Vice-Chancellor of UNSW

TIMESTAMPS

00:00 – Intro

03:12 – Attila Brungs As A Brand

09:15 – Building Reputation

10:46 – How Others Perceive of Attila

12:45 – The Importance of Reputation

16:02 – How Attila Established His Values

18:02 – Shifting Values

22:26 – Lost and Tested Values

25:20 – Keeping the Brand Whole

28:51 – How People See Attila Outside of His Profession

32:00 – Attila’s Mentors

33:27 – The Value of Mentoring

34:52 – Final Message and Outro

 
 

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