Podcast #005: Tony Nash
Episode Description
Actively managing your personal brand is critical if you want to make a significant impact in the areas of your life important to you. What you say and what you do influences how people perceive you, so take note that your personal branding will determine how successfully you’ll be able to make an impact in life.
Welcome to the fifth episode of The Personal Brand Catalyst. Today we are joined by Tony Nash who started his first internet business in 1996. In 2004, Tony founded Booktopia, an online bookstore with an allocated budget of $10 a day.
The company's first book sold in three days. Fast track 17 years and Booktopia now sells one book every 3.9 seconds, with an annual turnover of over $220 million a year.
Tony is an entrepreneur, founder and CEO in online retail with a background in recruitment, programming, business development, selling, SEO, and internet marketing.
He has developed outstanding negotiation and leadership skills with a thorough understanding of sales and managing an outstanding executive team; has involved himself in capital raising, and listing now on the Australian Stock Exchange.
It's such a great honour and privilege to speak with him today.
TIMESTAMPS
00:00 - Intro
02:48 - Self Identity As A Brand
03:27 - Perception Of Others
04:34 - How Business Affected Tony’s Reputation
06:51 - Building Credibility With Reputation From Early Years
10:00 - Keeping The Reputation
13:53 - Identifying and Establishing Tony’s Values
16:09 - How Tony Understands And Sees His Values And Principles
19:37 - Tony’s Tested Values
27:08 - How Tony’s Values Were Articulated To The Business
29:23 - How Tony Maintains His Relevance In Different Circles Of Life
31:15 - Having A Mentor In Life
36:05 - Tony Being A Brand
41:58 - Outro