Podcast #005: Tony Nash

 

Episode Description

Actively managing your personal brand is critical if you want to make a significant impact in the areas of your life important to you. What you say and what you do influences how people perceive you, so take note that your personal branding will determine how successfully you’ll be able to make an impact in life.

Welcome to the fifth episode of The Personal Brand Catalyst. Today we are joined by Tony Nash who started his first internet business in 1996. In 2004, Tony founded Booktopia, an online bookstore with an allocated budget of $10 a day. 

The company's first book sold in three days. Fast track 17 years and Booktopia now sells one book every 3.9 seconds, with an annual turnover of over $220 million a year. 

Tony is an entrepreneur, founder and CEO in online retail with a background in recruitment, programming, business development, selling, SEO, and internet marketing.

He has developed outstanding negotiation and leadership skills with a thorough understanding of sales and managing an outstanding executive team; has involved himself in capital raising, and listing now on the Australian Stock Exchange.

It's such a great honour and privilege to speak with him today.

“You are not your spouse, you’re not your kids or your kid’s academic results. You are not your company and you have got to be able to have that separation to be able to look at the business as its own organism, as its own individual thing and you are not it.”
— Tony Nash, Founder & CEO of Booktopia

TIMESTAMPS

00:00 - Intro

02:48 - Self Identity As A Brand

03:27 - Perception Of Others

04:34 - How Business Affected Tony’s Reputation

06:51 - Building Credibility With Reputation From Early Years

10:00 - Keeping The Reputation

13:53 - Identifying and Establishing Tony’s Values 

16:09 - How Tony Understands And Sees His Values And Principles

19:37 - Tony’s Tested Values

27:08 - How Tony’s Values Were Articulated To The Business

29:23 - How Tony Maintains His Relevance In Different Circles Of Life

31:15 - Having A Mentor In Life

36:05 - Tony Being A Brand

41:58 - Outro

 
 

Stay Connected

 

You May Also Like