Ross Greenwood, the current business editor of Sky News and host of the daily program "Business Now," boasts an impressive career in the media industry.
Previously, he served as the Business Editor at Channel Nine for a remarkable 17 years, during which he became a regular presence on popular shows like the Today Show and Nine News. He also hosted the widely acclaimed radio program "Money News" nationwide for an impressive decade.
Throughout his distinguished career, Ross Greenwood's reporting has taken him to various corners of the globe, providing him with valuable insights into the global business landscape.
Notably, he held esteemed positions as the former editor of BRW and various personal investment magazines in Australia. He also played a pivotal role as the founding editor of Shares Magazine in both Australia and the United Kingdom, solidifying his expertise in the financial domain.
Ross Greenwood's practical experience in financial markets extends beyond his editorial roles. He proudly served as a founding director of WAM Asset Management, contributing his invaluable insights and expertise to the company's success. His extensive knowledge led to his appointment as chairman of the Investment Committee for six years at the renowned Industry Fund Media Super.
Through his multifaceted career, Ross Greenwood has consistently demonstrated his passion for business journalism and his deep understanding of financial markets. His expertise, gained from years of experience and diverse roles, has solidified his position as a respected figure in the industry.
Ross Greenwood's Brand Identity
In the world of public figures, it inevitably becomes necessary for one to establish a personal brand over time.
Ross recognised the significance of maintaining a positive brand image and reputation. He understood that any behavioural misstep could tarnish his brand and people's perception of him.
Ethical and moral considerations played a vital role in Ross's decision-making process. He believed in making sound choices aligned with the right principles rather than opting for expedient or short-term gains. Throughout his career, he took pride in his ability to make integrity-based decisions.
Ross also highlighted the importance of balanced commentary. While journalists often faced criticism for their inclination towards negativity, Ross emphasised the need to celebrate the positive aspects of society.
He believed in acknowledging and learning from mistakes while actively weeding out individuals who engaged in fraudulent activities.
Simultaneously, he urged recognition of the success and brilliance demonstrated by exemplary businesspeople.
Having witnessed the abundance of talented individuals in Australia, Ross was driven to share uplifting stories that inspired and generated a sense of goodwill.
He believed that such stories unveiled the qualities that contributed to success, often rooted in the collective efforts of a team rather than individual achievements alone.
Ross recognised that being a leader entailed surrounding oneself with capable individuals who shared the same vision and values. By fostering teamwork and leveraging the strengths of others, he believed in building better businesses and achieving sustainable growth.
Ross reminisced about a memorable experience while working on television. He vividly remembered accompanying a well-known individual, whose name remained undisclosed, during his travels.
Ross observed this person's remarkable effort to project a persona of complete and utter negativity. It was evident to Ross that the people around them reacted negatively to this behaviour.
During that time, Ross was relatively young, likely in his late twenties. As he witnessed this display of negative energy, he couldn't help but contemplate the tremendous effort expended to create such a hostile atmosphere.
Ross pondered the possibility of expending far less energy and choosing a more pleasant demeanour, allowing for smoother interactions with others throughout the day.
Ross firmly believed that when someone recognised you on the street, it was a pleasant occurrence and not something to be frowned upon, considering the territory of one's profession.
He encouraged individuals to be at least a little bit amiable towards those who approached them. After all, it didn't take much time or effort to reciprocate kindness, even when caught up in a busy work schedule. Ross suggested a simple explanation such as, "Excuse me, I'm working here," which could suffice.
As Ross emphasised, the underlying principle was to never lose sight of the basics of being a decent human being.
When people approached you due to your success or accomplishments, he advised taking two seconds to acknowledge their interest instead of building impenetrable walls around yourself.
Ross warned that failure to do so might create negative impressions and eventually have repercussions. He said, "At some stage that will come back, that hubris as it were, will come back and will bite you on the backside."
Ross Greenwood's Perspective on Public Perception
In reflecting on the dynamics of public perception, Ross acknowledged the inevitability of varying opinions regarding his art or public persona, whether through television or business endeavours.
While it was challenging to completely control how others perceived him, Ross believed in living with an open heart, embracing the idea that one couldn't please everyone.
In the realm of the public eye, Ross became more mindful of his social media presence. He opted to share less about his personal life, considering it to be his own private domain.
Although he valued privacy, he didn't feel the need to boast or disclose details about his holidays or meetings.
However, Ross observed that social media could be a breeding ground for anonymous individuals who could launch attacks without knowing or understanding him.
He found it more reassuring that when he spoke or expressed himself through traditional media channels, his name was associated with his words, providing a sense of accountability. He believed that attacking others from behind the shield of a screen was a cowardly act, though he recognised it as a reality of the modern world.
Despite the challenges posed by online platforms, Ross acknowledged the positive aspects of social media, such as enabling freedom of speech and facilitating the exchange of opinions.
He understood that occasional excitement or passionate responses could arise in this digital landscape and accepted it as part of the territory.
Over the years, Ross had ventured into setting up several small businesses. He learned a valuable lesson early on: not putting his name on the business was advisable.
Reflecting on the example of Dick Smith, who had achieved tremendous success with a business bearing his name, Ross realised that attaching one's name to a business made it difficult to sell without personal involvement.
Drawing from his own experiences, Ross recounted the challenges he faced when his name became synonymous with a magazine business he had established in London.
As the face of the enterprise and deeply involved in its operations, he discovered it was challenging to extricate himself when an offer to buy the business came along.
While other shareholders happily cashed out and walked away, Ross found himself in a unique position where the business's value was closely tied to his presence.
This realisation prompted Ross to contemplate the survival of a small business without its founder. It became a critical test for any entrepreneurial venture.
While the outcome might vary, the ability of a business to thrive independently of its creator was key. Ross acknowledged that selling a business in the future required it to be self-sustaining, operating as a standalone entity, even without the original owner's active involvement.
Ross stressed the importance of entrepreneurs avoiding losing themselves entirely in their businesses. He shared an anecdote about the emotional attachment many business owners develop, akin to inventors deeply invested in their creations.
Their intense focus and passion can overshadow other aspects of their lives, resulting in losing perspective. Ross considered it a valuable lesson for young entrepreneurs to maintain a broader, more holistic approach to life.
Recognising that a business must be capable of running successfully without its founder was a key lesson Ross had learned early in his career.
According to Ross, if one had invested all their energy into working for a specific company, considering it the epitome of their professional journey, it would signify a fundamental problem—a lack of balance.
Recognising that their skills and talents could be equally valuable elsewhere is crucial. Sometimes, it is only by venturing out and testing the waters that one can truly understand their full potential and market value.
Nobody hands out a manual with an exact price tag when determining one's worth. The only way to gauge how much one should be paid and what they are truly worth is by putting themselves out there and assessing the responses. It's a process of testing and refining.
In the world of business, an intriguing reality emerges. For Ross, regardless of the size or nature of a business, any offer made for it is worth considering.
Don't succumb to hubris and assume the business is worth far more than the offered amount. Opportunities for offers and interests don't come around daily, so each one deserves sincere consideration.
Ross Greenwood's Path to Building Trust and Reputation
When Ross reflected on his journey and the invaluable lessons he learned about building a brand and reputation, one person stood out as his great mentor—Robert Gottlieb, known as Bob Gottlieb.
Bob had founded Business Review Weekly, a publication for which Ross eventually became the editor. What Ross admired about Bob was his understanding of the need to market beyond the confines of their own organisation.
During their younger years, Ross and his colleagues ventured into radio and television appearances to promote the brand they represented. Bob recognised that in doing so, they were also creating individual brands for the people involved.
Notable figures like David Koch were part of the team, each carving out their own brand identity and reputation.
Bob emphasised that personal branding should align with the represented entity's values, ethics, and judgement.
In their case, it was the magazines they produced and television and radio programs. This approach instilled a strong sense of purpose in their communication efforts.
Ross found satisfaction in translating complex subjects, such as business, economics, and personal finance, into accessible language for their audience.
Ross and his team established a deep connection by serving as trusted allies and reliable translators for their consumers.
They felt empowered to criticise, question the government, and analyse budgetary decisions on behalf of their audience. They acted as representatives, addressing tough questions and offering insights into the strategies and direction of the government.
Even today, Ross believes that being a trusted representative, asking hard questions, and providing clarity remains essential. It allows the audience to perceive him as a reliable source of information and analysis on matters that affect their lives.
As Ross reflected on his role and his dedicated work, he understood that there would come a day when someone else would take his place.
He acknowledged that this person could be equally trusted and proficient, if not better, at the job.
Ross recognised that his role was not about being the only one who could fulfil it but rather about fulfilling it to the best of his abilities during his time. This realisation aligned with not putting one's name on the business.
It was essential to avoid considering oneself irreplaceable. Ross emphasised the importance of never imagining that someone else could not do the job. They could and would, albeit in their own unique way.
It might even lead to different levels of success, but the work would continue, carried out by others as necessary. This understanding brought about humility and a sense of perspective.
Ross recognised that his contribution was valuable, but he also acknowledged that others would always be capable of stepping into his shoes. This mindset allowed for growth, adaptation, and the potential for fresh perspectives and approaches to drive progress.
The Value of Having a Mentor
Ross grew up in a business-oriented environment, residing in regional Victoria with his father, an incredibly solid and reliable figure.
Ross also had a not-so-pleasant grandfather, who, in hindsight, wasn't the nicest person. This family dynamic shaped Ross's decision-making approach.
Whenever faced with a choice, he would deliberately think about what his grandfather would do and then consciously opt for the opposite course of action.
On the other hand, he would also consider his father's approach and generally follow a path aligned with his values and judgement.
Throughout his journey, Ross encountered influential individuals who imparted valuable lessons. Perkins, a remarkable editor and business expert at The Australian, demonstrated that work could be both enjoyable and challenging.
Countless others in the television and radio industries took the time to explain and guide Ross, along with colleagues who accompanied him on the learning journey.
Even within the business community, many people generously shared their time and expertise.
Terry, the former director of Bankers Trust, and Jeff Wilson, from Wilson Asset Management, were instrumental mentors in the financial services realm. These encounters expanded Ross's mindset and pushed him to explore his limits, fostering personal growth and development.
Being a journalist allowed Ross to have adventurous experiences that tested his composure. He recognised the importance of passion in business endeavours but emphasised the need for calm decision-making.
Maintaining composure during critical moments became essential in radio and television, where strict deadlines and precise timing were paramount.
Ross noted that while the pressure could be high, it was crucial to remember that he wasn't saving lives but rather commentating on events.
Keeping a level head and relying on experience was key to making sound decisions and navigating challenging situations.
Drawing from his experiences, he believed that panicking after making a mistake often led to compounding errors and potential disasters.
Instead, he advocated for acknowledging and rectifying mistakes promptly, focusing on finding effective solutions. This approach allowed for efficient problem-solving, even in high-pressure situations.
The Significance of Aligned Values
Ross became acutely aware of the significance of values early in his career, particularly during his journalism education, where ethics were emphasised. He understood that ethics went beyond mere legal obligations and distinguished between right and wrong.
For Ross, ethical journalism meant taking responsibility for his own work, refraining from plagiarism, and safeguarding the confidentiality of sources.
It also entailed never throwing colleagues under the bus. These principles formed the foundation of his ethical compass, and he recognised their utmost importance.
Another vital lesson Ross learned was the importance of owning up to mistakes. However, he observed a concerning trend in larger organisations, where the lines between protecting the organisation's reputation and doing the right thing often blurred.
He witnessed instances where the organisation's reputation precedes ethical conduct and accountability.
Even in religious institutions or other prominent organisations, he noticed the prioritisations of reputation over morality. This dissonance troubled Ross, as he believed that doing the right thing should be paramount, even if it incurred significant costs.
These ethical considerations were not limited to journalism but extended to running an organisation as an entrepreneur.
Ross emphasised the need to stay true to one's morals and ethics, even when faced with dilemmas or shortcuts taken by others. Upholding one's principles might not always yield immediate advantages, but sticking to the long game was essential.
Ross's approach was to constantly question what he believed to be the right course of action.
He sometimes chose not to write stories that could cause harm, understanding that taking the cheap shot was not the answer. Instead, he prioritised the long-term implications and the importance of doing what was ethically correct.
Navigating the complexities of values, discerning genuine stories from fabricated ones, and distinguishing right from wrong can be arduous.
Ross understood the importance of conducting thorough checks and hesitated whenever doubts arose. He believed in erring on the side of caution and exercising caution.
Throughout his career, Ross encountered legal challenges, lawsuits, and court battles because of his unyielding pursuit of truth.
Some organisations targeted him to safeguard their reputations, even when Ross sought to expose unethical or illegal practices.
Nevertheless, he persevered, often with the support of employers who supported him and provided the necessary backing. Such support was crucial for journalists, enabling them to weather legal storms and maintain their integrity.
Ross recounted an instance during the receivership of his business when the receiver assured him and his colleagues that they would be supported and indemnified to continue their work. This bold move allowed them to keep writing and confront the organisation in court.
In the end, the morally compromised organisation collapsed, and Ross had no regrets about his actions, as he firmly believed that the organisation was deeply flawed.
These legal battles and personal attacks were occupational hazards for journalists committed to doing the right thing.
Similarly, businesses must seek legal advice and defend their interests, such as protecting their patents and territories. Safeguarding personal brands against competitors seeking to undermine them is also crucial, as credibility and reputation are intertwined with trust in delivering the right message.
Furthermore, Ross emphasised the significance of behaviour in both professional and personal realms. Treating others with respect, regardless of their position, was paramount.
Workplace bullying, harassment, and aggressive behaviour towards staff, competitors, or suppliers were behaviours that Ross found unacceptable.
He believed that investment banks and shareholders should pay closer attention to the behaviour of chief executives, as poor conduct should not be overlooked.
In fact, Ross applauded the growing trend of holding executives accountable for their actions and behaviour.
For Ross, treating colleagues respectfully, fostering open dialogue, and standing up against bullies were essential to creating a positive work environment.
He advocated walking away from organisations that condone or perpetuate such behaviour if necessary.
Maintaining Relevance Beyond One's Career
Over time, Ross gained wonderful experiences along the way. He ended up on various boards, like the media super board and the WAM capital board, when Jeff started that up. He also did some work for ASIC and engaged in charity work as a necessity.
It was funny how the charity was perceived. Ross remembers when a famous person called him and asked how much he was being paid for the charity event they were both speaking at the next day. Ross was puzzled and asked for clarification.
The person persisted, wanting to know the payment amount. Ross had to explain that it was a charity event and he wouldn't be receiving any payment. It was a reminder of the different perspectives on charity.
Ross believed in the importance of compassionate behaviour. He recognised the people in the community who needed help and tried to assist them.
He saw it as a gift to give and make a difference. Moreover, he believed that engaging in charity work expanded his knowledge and ability to express himself. Through these experiences, he built trust with others in responsible positions.
Keeping secrets was a crucial aspect of Ross's work. He could maintain confidentiality and ensure that the information shared with him remained undisclosed. This trust allowed him to broaden his conversations and delve deeper into understanding what was happening beyond simply chasing a story.
As Ross grew older, his ability to anticipate the future became greater. He had witnessed similar events unfold, giving him a sense of calmness when faced with new situations.
He had the experience to understand how things might play out. Although he didn't always get it right, he had a deeper understanding of the consequences of high inflation and its impact on interest and employment rates. This knowledge helped him anticipate what might happen next and the triggers involved.
The pleasure of experience lay in the breadth of Ross's encounters. Through his work as a journalist, he had the opportunity to see and interview people, which provided him with unique experiences and insights.
From swimming with sharks to driving race cars, Ross had diverse adventures that expanded his perspective. These encounters allowed him to ponder and understand things from different angles, beyond his usual role as the "boring finance guy."
Advice for Aspiring Journalists
In our conversation, Ross mentioned how many young people in journalism often get diverted along their career paths. He highlighted that journalism is a long game, not a short one, and it can sometimes be frustrating.
However, he emphasised that those with the skills to write, present, communicate, and translate have a great career ahead of them. While other professions may offer higher financial rewards, Ross acknowledged the exceptional talent among young journalists.
Ross also discussed the evolving media landscape and the rise of social media as a platform for success. He noted that traditional media is undergoing transformation and morphing into new forms.
As an editor, Ross expressed the importance of not being overly critical of the original writers. He encouraged recognising and supporting the individuals who generate ideas, as they are the driving force behind stories and deals.
Reflecting on the changing media landscape, Ross highlighted the incredible opportunities digital platforms and social media created.
He emphasised the lower barriers to entry and reduced costs associated with creating and disseminating content. Ross also praised the ability to reach niche markets and the impact of influencers revolutionising the industry.
Ross further discussed how media fragmentation has allowed individuals to build businesses within this new ecosystem.
He stressed that distance is no longer a barrier, allowing young people from diverse locations to access global markets and share their ideas, products, and innovations.
Ross emphasised that this dynamic shift is changing the world and will pave the way for a generation of innovators and flourishing businesses.
Mentoring the Next Generation
Ross shared that he actively mentors young people. He highlighted the presence of a young and talented team within his organisation.
They continuously bring in graduates and students straight from university, providing them with training and nurturing their skills. This practice has been ongoing, even as recently as 12 months ago.
Ross emphasised hiring highly motivated and technically literate individuals with fantastic skills.
One interesting observation Ross made about young journalists is their need for training in phone communication. He found it amusing that he had to teach them how to make phone calls, such as when reaching out to the treasurer's office after an interview.
Ross advised skipping the pleasantries and getting straight to the point. He found it a basic skill, although he realised that not everyone grew up with it.
Despite the humour in this observation, Ross encouraged young journalists to trust themselves and their abilities, disregarding any negative beliefs imposed by older generations.
Ross emphasised that the skills young journalists possess today are as good as, if not better than, those of previous generations.
He urged them to continue working on their skills and have self-confidence. Ross believed that success in one's career and personal life depended on those around them.
Identifying individuals with similar values, progressiveness, intelligence, and a willingness to teach can greatly contribute to one's trajectory and stability.
He stressed the importance of not isolating oneself, whether as a business leader or within the workplace, as isolation is one's worst nightmare.
Insights and Final Message for Young Individuals
According to Ross, one of the most important steps for those young individuals eager to develop themselves, their personal brand, and their careers is to travel extensively.
He emphasised the significance of understanding one's place in the world by exploring different countries and realising that one's skills are just as relevant abroad as at home.
Ross believed that having the confidence to compete and succeed in places like the United States, Asia, Europe, or the UK provided a tremendous advantage when returning to Australia.
Another key suggestion Ross offered was to embrace entrepreneurship and wholeheartedly pursue one's dreams and ideals. He encouraged individuals to take the leap early, learning from mistakes and remaining undeterred by setbacks. While cautioning against reckless spending, Ross advised including others on the journey to share experiences and build connections.
Ross highlighted several essential points for young people to remember.
First, he urged them not to lose hope and to maintain a long-term perspective. Rather than being consumed by present concerns, Ross encouraged them to lift their heads and look forward, envisioning what the world will look like in 5, 10, or 15 years and aiming to be a part of that future.
He found it remarkable that immigrants often see opportunities in Australia that locals take for granted, emphasising the importance of recognising and seizing them.
Ross also noted that Australians excel when working abroad because they have a knack for identifying opportunities that locals may overlook. This ability to perceive untapped potential is one of the reasons why travel is so crucial.
Furthermore, Ross stressed the need to understand the world's geopolitics, pointing out the rapid rise of nations like India and Vietnam and their significant influence on Australia's future.
While acknowledging China's ongoing importance, Ross emphasised the emergence of these countries as key players.
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